Posted 2 years ago | by Ben Armstrong


Steven Kalifowitz Becomes Chief Marketing Officer of Crypto.com
An Extraordinary Curriculum Joins an Extraordinary Platform
In an official blog post published by Crypto.com, the company announced the appointment of Steven Kalifowitz as its new Chief Marketing Officer.
Kalifowitz has been managing world-class brands for more than two decades and his achievements are recognized in different areas like building teams and bringing transformative brand experiences.
Most recently, Kalifowitz’s role was as the president of Localize.city, a real estate knowledge platform that empowers its users by providing real state insights, taking part in the process of growing the company from its first stage startup in 2017 to one of the most quoted brands in real estate news along with over 170 employees around the world.
His work has expanded the list of various important clients such as MasterCard, Emirates Airlines, ANZ Bank, Samsung, Johnson & Johnson, American Eagle, UOB Bank, King Fisher, Nokia, and more.
This incredible career had its beginnings at ABC Television, then turning to HBO, where he worked as a producer and earned him industry recognition in the form of four Emmy Award nominations and two Emmy Awards.
Kalifowitz also has experience as a juror and speaker at multiple industry events, including Cannes Lions, SXSW, Spikes Asia, Festival of Media, and Dubai Lynx.
Mr. Kalifowitz Joins Crypto.com During Period of Sustained Growth
Kalifowitz’s appointment comes at a time when crypto.com is experiencing rapid growth, having doubled its team from 250 staff six months ago to more than 500 staff today with over 3 million users registered.
Speaking about his new role, Steven Kalifowitz, expressed that he is pleased to join the company and promise to bring his experience into the company growth by stating:
“Throughout my career, I’ve had the privilege of working with leading brands around the world. I’m excited to join the team and leverage my experience to tell the Crypto.com story. Together we will play a pivotal role in accelerating the world’s transition to cryptocurrency.”
Meanwhile, Kris Marszalek, Co-Founde, and CEO of Crypto.com, is positive that Kalifowitz’s experience would take an important part in driving the company to be a higher class brand: said:
“Steven’s strong background working with breakthrough brands was a perfect fit for Crypto.com. We look forward to reaching new heights as a company, brand, and movement with Steven on board.”
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