Posted 3 years ago | by Bethany Armstrong
Soccer Team Rewards Fan Base Through BlockChain Technology
Blockchain technology is being used by soccer teams for fan bases.
A leading sports and entertainment blockchain company, Chiliz, announced a new partnership with soccer giants Athletico de Madrid. The Spanish football team finished 4th in the Union of European Football Association's (UEFA) Club Coefficients for 2019.
In 2018, the UEFA had completed a success trial of blockchain-based ticketing system which prevents replication and duplication of event tickets. Leading up to a match between Real Madrid and Atletico de Madrid, the UEFA utilized a system where 100% of the match tickets were sold to the general public through a blockchain-based app. The event was so successful, that UEFA began to make plans for expanding.
Athletico de Madrid is the first La Liga team to join Socios.com. Socios.com is a blockchain-based fan token system which provides fan engagement and rewards. Other teams like Juventus, Paris Saint-Germain, AS Roma and West Ham United also offer fan tokens to their team supporters and fans.
With a fanbase of a million fans, Atletico de Madrid will use Socios.com to maintain better connection to its fans across the globe. Socios.com boasts of being the first of its kind blockchain based mobile app for sports and entertainment fans.
The Atletico de Madrid Tokens will encourage fans to participate in polls and rewarding them for their engagement. The more fans participate in the app, the more rewards they earn. As fans accrue rewards, they gain access to exclusive merchandise, games, and leaderboard activities. Creating unique advantages for fans who use the Atletico de Madrid Tokens.
Based on the significant success of UEFA teams using a blockchain technology platform for ticket sales and fan engagements, it will be interesting to see how this expands into other sports. It will be especially interesting to see which American team will be the first to use a blockchain technology.