Posted 3 years ago | by Bethany Armstrong

Soccer Team Rewards Fan Base Through BlockChain Technology

Blockchain technology is being used by soccer teams for fan bases.

A leading sports and entertainment blockchain company, Chiliz, announced a new partnership with soccer giants Athletico de Madrid. The Spanish football team finished 4th in the Union of European Football Association's (UEFA) Club Coefficients for 2019.

In 2018, the UEFA had completed a success trial of blockchain-based ticketing system which prevents replication and duplication of event tickets. Leading up to a match between Real Madrid and Atletico de Madrid, the UEFA utilized a system where 100% of the match tickets were sold to the general public through a blockchain-based app. The event was so successful, that UEFA began to make plans for expanding.

Athletico de Madrid is the first La Liga team to join is a blockchain-based fan token system which provides fan engagement and rewards. Other teams like Juventus, Paris Saint-Germain, AS Roma and West Ham United also offer fan tokens to their team supporters and fans.

With a fanbase of a million fans, Atletico de Madrid will use to maintain better connection to its fans across the globe. boasts of being the first of its kind blockchain based mobile app for sports and entertainment fans.

The Atletico de Madrid Tokens will encourage fans to participate in polls and rewarding them for their engagement. The more fans participate in the app, the more rewards they earn. As fans accrue rewards, they gain access to exclusive merchandise, games, and leaderboard activities. Creating unique advantages for fans who use the Atletico de Madrid Tokens.

Based on the significant success of UEFA teams using a blockchain technology platform for ticket sales and fan engagements, it will be interesting to see how this expands into other sports. It will be especially interesting to see which American team will be the first to use a blockchain technology.

About Bethany Armstrong

b2c67718c469e0461579dcf973d733f3?s=90&d=blank&r=g Soccer Team Uses Blockchain for Fan BaseBethany Armstrong is a blogger from Atlanta, Georgia. She holds a Bachelors Degree in Mass Communication from Toccoa Falls College in Toccoa, Georgia.

Bethany is a mother of three and believes in the importance of reading. She has read over 3,000 books to her children and has worked with many publishing companies to create book reviews.

She is very interested in the community aspect of the cryptocurrency world.

You can follow her on Twitter at @momwildthings or visit her blog,