Posted 9 months ago | by Catoshi Nakamoto
Athletic video game publisher, EA Sports, a subsidiary of popular gaming publishing giant Electronic Arts, is looking to hire someone with cryptocurrency experience as its senior director of brand for its competitive gaming sector, according to a recent job posting on LinkedIn.
EA Sports Entering Crypto?
It isn’t immediately clear how EA plans to enter into the crypto space or when the gaming giant would do so. However, EA’s job post stated it was looking to get into exploring blockchain, NFTs, and more.
“We set the pace for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA , Apex Legends, and Madden NFL ), as well as new business opportunities, including fantasy sports, blockchain and NFTs, and more.”
In addition to being crypto savvy EA requires that potential candidates for the job have at least 10 years of experience in brand development and marketing.
JUST IN: EA Sports is hiring a senior director to help explore crypto pic.twitter.com/4H46rzhPYj
— Blockworks (@Blockworks_) August 26, 2021
NFTs in games has seen explosive growth in the last few months. One of the most popular games, Axie Infinity, a play-to-earn breeding adventure game with animal-like creatures called Axies, has seen record-breaking gross sales of $1 billion in only a few months.
However, so far major video game developers haven’t yet jumped into the realm of NFTs. Notably, EA has already been buying and selling card collectibles in its Final Crew product that’s similar to NBA Top Shots. Did anyone really think that EA Sports wouldn’t get “in the game” of blockchain?
EA is only one of many brands that have started to explore NFTs. In fact, this is starting to take off a little faster than even we have anticipated as Ben and TJ have both said during the morning live streams. Now, we have EA Sports the sports division of Electronic Arts getting involved, As previously reported by Bitboy Crypto numerous major brands are deciding to test the waters with NFTs and blockchain. These include names like — Budweiser, Visa, Taco Bell, Louis Vutton, Nike, Pringles, Pizza Hut, Bratz, Formula 1, Coca-Cola, and even toilet paper brand Charmin.
NFTs are starting to become more widely spread and impossible to ignore. Brands getting involved in NFTs also means that major iconic companies are interacting with the Ethereum blockchain to mint and receive funds that are used to purchase their NFT releases. More business leaders are opening up to the idea of exploring blockchain and crypto digital assets. This comes after two giants in the e-commerce and retail space both Amazon and Walmart announced they are hiring a cryptocurrency expert as well. Similar to how both retail giants will cause smaller retailers to get involved in crypto or be left behind. We will start to witness game publishers jump into blockchain crypto digital assets and NFTs one by one, as they now have to react to compete with EA.
Bitcoin is currently trading at [FIAT: $47,575.74] DOWN -2.7% in the last 24 hours according to Coingecko at the time of this report.