Posted 7 months ago | by Catoshi Nakamoto
Coinbase has partnered with the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball.
Coinbase Exclusively Partners With NBA
The recently listed Nasdaq cryptocurrency exchange company and the National Basketball Association (NBA) announced “a multiyear partnership” in a post published on Coinbase’s Twitter.
🏀 BREAKING 🏀
— Coinbase (@coinbase) October 19, 2021
The collaboration “makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball.”
“The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique content, innovations, activations and experiences from Coinbase to educate fans on the increasing advancements happening across the cryptoeconomy.”
The partnership comes as the NBA is celebrating its 75th anniversary today. The exchange has entered into a multi-year partnership with the basketball association.
While most are familiar with the NBA, the NBA G League, or the G League, is the National Basketball Association’s (NBA) official minor league for basketball. But Coinbase hasn’t just partnered with the NBA and the minor league G League, they will also be working with NBA 2K League, a joint enterprise between the NBA and video game publisher Take-Two Interactive.
USA Basketball is a nonprofit organization and the national governing body for men’s and women’s basketball in the U.S. It represents the country in the International Basketball Federation (FIBA) and the men’s and women’s national basketball teams in the U.S. Olympic and Paralympic Committee.
“Beginning with tonight’s tip-off of the NBA’s 75th Anniversary season, Coinbase will have a brand presence featured during nationally televised games,” the announcement adds. “The company will also become the presenting partner of the WNBA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as a partner of NBA G League Ignite.”
NBA’s senior vice president of Global Marketing Partnerships and Media, Kerry Tatlock, stated the NBA looks forward to working with Coinbase.
“As a trusted cryptocurrency platform used by millions, Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category,” said Kerry Tatlock, NBA senior vice president of global marketing partnerships and media. “We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
Chief Marketing Officer at Coinbase, Kate Rouch also commented on the partnership.
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner,” said Kate Rouch, chief marketing officer at Coinbase. “As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
Coinbase partnered with German e-sports organization Berlin International Gaming (BIG) in August receiving a brand and content rights package with BIG’s Counter-Strike: Global Offensive team.
That’s not Coinbase’s first venture into the gaming world either. In April, the Counter-Strike e-sports league BLAST Premier announced that the largest U.S. exchange would sponsor its spring season. That same month, the Seattle-based e-sports organization Evil Geniuses also announced a sponsorship with Coinbase.
It’s further worth mentioning that in July, Coinbase became the “Official Crypto Exchange Partner” at events for ESL Gaming, one of the world’s largest e-sports companies.
It’s worth noting that Coinbase recently announced that it would be launching an NFT marketplace, which currently has more than one million users on its waitlist.
According to the NBA, Coinbase will create “unique content, innovations, activations and experiences” for basketball fans to become further educated about digital assets. Further, Coinbase will partner with the WNBA Commissioner’s Cup, the USA Basketball men’s and women’s national team exhibition tours, and the NBA G League Ignite.
One can put two and two together and see that Coinbase isn’t just looking for advertising with this partnership with the NBA and esports organizations, the exchange has its eyes set on being the exclusive NFT partner of these organizations. In the case of the NBA, Coinbase likely has its focus set on dethroning FLOW’s NBA TopShots. Coinbase competitor exchange FTX previously announced in June that it had become the official sponsor of Major League Baseball (MLB.) That’s two sports organizations that are now involved in crypto, mainstream adoption is happening before our very eyes at a quickening pace.
Bitcoin is currently trading at [FIAT: $63,961.34] UP +3.2% in the last 24 hours according to Coingecko at the time of this report.