Posted 1 year ago | by Ben Armstrong

CEO Brendan Eich Explains Ad Tracking and Brave Browser

Brendan Eich, the CEO of Brave Browser, was a guest on the Founders of Web 3 podcast this week.

The privacy-centric and crypto-friendly Brave Browser recently achieved 15 million monthly active users, a 50% uptick from December.

Well-known podcast host Joe Rogan also showed his love to the browser on his show.

It isn't a secret that all the major web companies, or tech companies more generally, like to take your personal information and use it for their own purposes. Brave Browser is changing that, and you can download it for free by clicking right here!

Brave Browser is Getting Well Deserved Attention

Company founder and CEO, Brendan Eich, appeared on a new episode of Outlier Ventures’ Founders of Web 3 podcast this week in order to explain how a browser like Brave is different from other heavy competitors like Chrome and Safari.

Eich has loads of experience in the browser industry. While working at Netscape back in 1995, he created JavaScript before moving to Mozilla, where he served as a chief technical officer and briefly as CEO.

Eich on Ad Tracking

The CEO showed his experience by giving listeners an intricate retelling of how tracking software appeared, and how it morphed into surveillance capitalism. Brave Browser aims to give users a way out of that cycle.

Eich:

“With Brave, we wanted to get a better way going...Not just to protect users from tracking, which is their right, but let our users choose individually to give back something in lieu of the ad revenue that was being lost through blocking tracking.”

By blocking ad tracking by default, the browser also can improve its speed compared to other browsers. Moreover, it allows users to be able to earn the Basic Attention Token (BAT) cryptocurrency by choosing to view ads from trusted partners.

BAT can be given to users’ favorite websites on a monthly basis or also as one-time tips.

Soon, users will be able to import BAT to an external wallet.

More Changes Coming

While the CEO said that Brave has led the industry in terms of privacy tools, he also highlighted that other browsers have started to make a similar push, though it does not completely bring the same experience as what Brave offers.

In addition, Eich also said the Web 2 browser business model was changing:

“Reform is coming...You’re seeing everybody try to spray on some privacy perfume, whether they’ve showered or not,” he also said that, “We block all of the conventional ad tech...We’re not the blind slave of the ad tech companies as a browser.”