Posted 1 year ago | by Ben Armstrong
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Twitter’s Birthday Gift for Binance
Crypto platform Crypto.com was second to getting its emoji on Twitter, raising speculation and predictions with most people expecting Ethereum, Tron, or Tether to be the next one to get a branded hashtag on one of the world’s most popular social media platforms.
The month of July came with the news that Binance now also has its crypto emoji hashtag on Twitter, just ahead of the exchange’s third birthday on July 14.
Twitter hashtags #BNB, #Binance, #BUSD, #MyBinance, and #BinanceTurns3, will be automatically followed by an emoji of Binance’s yellow logo when typed.
The major exchange has recently grown up its stronghold in the industry by acquiring CoinMarket as part of its expansion strategy.
Branded Crypto Hashtag Emojis on Social Media are Becoming a Hot Trend
Twitter CEO Jack Dorsey, a well-known Bitcoin supporter, published a tweet that announced the appearance of Bitcoin hashtag emoji on the platform back in early February of 2020.
Dorsey is the head of Square Inc, a company offering the popular payments app CashApp which operates as a fiat payment gateway for Bitcoin buying.
In June 2020, the Hongkong-based crypto debit provider Crypto.com became the next one to get a crypto emoji of its own.
The company launched it alongside a giveaway and a 4th-anniversary celebration. By typing the CRO# hashtag, the emoji would appear in the tweet.
Owning an Emoji on Social Media is Known to Boost Big Businesses.
It is a known fact in the industry that any company willing to spend more than $50,000 on Twitter ads is eligible for its own branded emoji.
Some companies such as Coca-Cola, Starbucks, Dove, Budweiser, and Pepsi, have reportedly spent up to $1 million to get their branded emojis after certain hashtags for the 2019 Super Bowl.
Data reports that adding an emoji within a tweet can increase engagement by over 25%. Using emoji on Facebook brings even better results, at an increase of over 57% ‘Likes’, and also increase comments and shares by 33%.
Now, the Crypto industry is participating in the trend as their reach and services expand with the increase in cryptocurrency adoption.
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